Hard to say which was more gratifying: launching the Black Forest Organic gummy brand. Or getting away with making gummy bear sex jokes. This campaign allowed us to do both. It revolved around a Facebook-based "realty series" called The Real Gummies of the Black Forest. In addition to the episodes themselves, we produced a boatload of social content to promote the "series" along with a new website where people could get to know the bears a little better. One of the bears even got into an in-no-way-whatsoever-staged feud with Vicki Gunvalson, one of the original real housewives of the OC.