We developed the concept and script. Production credit goes to Guy Bauer Productions.
Hard to say which was more gratifying: launching the Black Forest Organic gummy brand. Or getting away with making gummy bear sex jokes. This campaign allowed us to do both. It revolved around a Facebook-based "realty series" called The Real Gummies of the Black Forest. In addition to the episodes themselves, we produced a boatload of social content to promote the "series" along with a new website where people could get to know the bears a little better. One of the bears even got into an in-no-way-whatsoever-staged feud with Vicki Gunvalson, one of the original real housewives of the OC.
Hardcore casino slot lovers will go to just about any length to get their slot fix. Thanks to the Jackpot Party Casino mobile app, they don't have to.
Who doesn't like getting lucky? Thanks to Jackpot Party Casino, you can get lucky wherever you damn well please. This is all spec, although the client was extremely torn between this campaign and the one we ultimately sold and produced. Full disclosure: I like this one better.
Artizone is an online delivery service catering to Chicago's fussiest, most discriminating grocery shoppers. Also known as food snobs. Consisting of :30 TV and transit-based out-of-home, our campaign celebrates food snobs' food snobbishness. We also had the opportunity to redesign Aritizone's order packaging.
Kochel Guitars are hand-made using reclaimed materials from all over Montana. Including elk bones. Talk about a headline writing itself.
We produced these posters for the luxury camping resort Paws Up, which was hosting a Kochel trunk show.
Kids think they know what's best for them. They also think iPads are waterproof. Good thing it's parents--not kids--who choose their pediatric care provider.
Whiskey Acres is a craft bourbon distilled on a family farm Dekalb, IL. It's got a great story and we're happy to tell it.
Eric and Kathy are the hosts of Chicago's most successful drive-time talk show. As anyone who's lived in Chicago can tell you, billboards for the show are ubiquitous. Historically, they've also been, well, not exactly beloved. So much so, there's a Facebook group devoted to how, um, just not beloved they are. When we got the assignment to freshen things up, our brief was, essentially, to make fun of the hosts. We obliged.
The first three actually ran. The rest is all work we shared, but that didn't actually run (hence the range of layouts). To the hosts' credit, they were totally, sort of, kind of okay with our suggestion that they're more popular among chimps than humans. Also, that Facebook group never mentioned our work. We'll go ahead and call that an endorsement.
Bad Beetle is a line of iPhone®, iPad® and MacBook® cases made from the reclaimed wood of trees killed by the Mountain Pine Beetle. They have a great look, but an even better story.
This work was part of a new business pitch. It's based on a simple insight: If contractors care this much about getting a good Angie's List score, just imagine the kind of service they'll give you to maintain it.
Baseball Digest celebrated its 70th anniversary in 2012 by relaunching with a new editorial emphasis on scouting coverage. Our print campaign celebrated the magazine's heritage while also ushering in its new editorial direction.
The second ad ran in an issue Baseball Digest. Hence "You're holding it."